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Diversify across multiple private credit deals

With Heron Finance, you can invest in a broad range of private credit deals, diversified by fund type, credit type, industry, and geography

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Relationship building

We identify lending partners with an impressive track record in the private credit sector

Risk mitigation

We filter their active deals through a set of finely-tuned investment criteria. Credit funds are then presented to our investment committee for final approval

Unparalleled access

We provide accredited investors with access to the private credit markets that they can’t get anywhere else

Proven expertise and results

Answer a few questions, and Heron Finance will recommend a strategy that aligns with your goals and risk tolerance.

Choose between a more conservative strategy with more diversification, vs. a more concentrated strategy that targets higher returns.

Managers with
+10 years of experience
Collectively originated over
$1 billion in loans
Loss rates ranging from

Only the most creditworthy deals

We take steps to mitigate risk on the deals we invest in

Asset-backed loans
All loans must be secured against collateral such as real estate, consumer loan portfolios, etc.
Skin in the game
The underlying borrower must maintain a ‘first loss position’. This means that the borrower must incur the first losses on any deal, before our investors incur losses.
Forecasting & modeling
Our credit partners stress test potential losses in a deal (estimated based on the historical performance of assets) to ensure our investment is well-protected using securitization structuring techniques.
Account management
Many deals have a Deposit Account Control Agreement (DACA). This enables us to certify that our loan repayments are made in first position, meaning the cash flow from the borrower’s operations pays our loan back first, before the borrower can access it.

Trust, but verify

We review monthly reports from all borrowers on the state of their business, as per the borrowing agreement.

The lenders on our platform continuously analyze their borrowers’ financials to verify that no covenants have been breached.

We maintain regular contact with our partners to ensure alignment on borrower diligence and communication.

Diversification across industry and geography

Educational center in Virginia
U.S. preschool and early childhood development services
US flag
Our participation
We acquired a position in a $4MM+ deal to help construct an early childhood development center in Virginia for one of the most trusted childhood education brands. 
APY net of fees
Maturity date
Jan 6, 2025
Why we like this deal
The loan is senior secured (backed by the property itself), from a very company that has completed this type of work hundreds of times before. An added benefit is that this loan is the only one on the borrower’s books, and the borrower can't take on new debt without the approval of the loan administrator.
Consumer lender in Latin America
Mexico-based microlender focused on direct consumer loans
Mexico flag
Our participation
We provided senior secured financing in support of funding to this consumer lender. The deal matures nine months after our purchase date, meaning we are less exposed to duration-related credit risks.  
APY net of fees
Maturity date
Oct 31, 2024
Why we like this deal
The consumer lender has been profitable for each of the last three years, with the C-suite executives and board members being made up of very experienced operators and influential politicians in Mexico. The deal also has strong covenants and excess collateral in place. 
Florida-based HVAC business
Acquisition financing for an industry professional
US flag
Our participation
We acquired over 10% of this $4.5MM loan. The loan is senior secured, with a small percentage (4.5%) amortizing in month nine of the loan, and the remaining principal due in full on the maturity date.
APY net of fees
Maturity date
Aug 10, 2025
Why we like this deal
This loan contains strong collateral, including all assets and cash flows of the borrower, as well as a personal guarantee from the business owner, who maintains over $20MM in total assets. Additionally, the company cannot take on new debt without the approval of the loan administrator. 

You're in good hands

Our fund partners provide access and results

Our investment committee has structured over $4B in transaction volume.
Our fund partners have over 30 years of investment management experience.
We are the first robo-advisor exclusively focused on private credit.
Heron reflected in water

Take the first step towards a more diversified portfolio

  • Access deals you can't get anywhere else
  • Earn a target 11-16% net APY
  • Liquidity in as little as 30 days from request
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Disclaimers and footnotes
APY is not hypothetical but based on underlying APRs borrowers pay in existing loans. Create an account to view more details about those loans.

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of dividends or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

No communication by Warbler or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Warbler Advisory, Inc. is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.

The investment projection presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in APY, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice. Learn more about private credit risks.