Private market investing with exposure to leading fund managers and pre-IPO companies.

To start, we don't plan to go out of business! We are backed by large institutional investors, generating revenue, and maintaining an ample runway. As any business should, we maintain a continuity plan.

In the highly unlikely event that we did wind down the business, your money is still safe. At a high level, here's what you need to know and how it would wind down:

• All LP shares of funds are held in a separate, bankruptcy-remote legal entity from the one that we use to run our day-to-day operations. Second, Heron Finance works with a qualified custodian, Inspira, that custodies said LP shares.
• In the event that Heron Finance's operating entity were to shut down, we would submit redemption requests to all of the funds.
• Then that separate holding entity and Inspira would work to identify a backup service provider that could manage the redemptions and work to facilitate the return of your capital.

Anyone automatically qualifies as an “accredited investor” if they meet just one of the following criteria:

• Income: Individual income of $200,000, or joint (with a spouse or partner) income of $300,000 for the two prior years, with the same anticipated in the current year
• Net Worth: Individual or combined (with a spouse or partner) net worth of $1 million or greater, excluding your primary residence
• Exam: A Series 7, 65, or 82 in good standing

You can verify your status as an accredited investor as a part of our sign-up process. The documents you need will depend on the method of verification. You only need to verify via one of the following:

• Income verification: Connect your payroll provider, or upload W-2s, K-1s, 1099s, paystubs, or tax returns to verify your income
• Net worth verification: Bank statements, brokerage statements, securities holdings statements, certificates of deposit, tax assessments, or appraisal reports (Note: when you use the net worth verification, we pull a “soft” credit report that will not impact your credit score.)
• 3rd party letter: A letter from an attorney or accountant testifying that you are accredited

To learn more about how to become accredited, see our article: 4 Easy Steps to Becoming an Accredited Investor.

Heron offers several key advantages over a traditional secondary marketplace or a fund:

1. End-to-end management. Once you select your strategy and make a deposit, as a robo-advisor, we manage the entire investing process for you. We keep up with inventory across many brokers and marketplaces, manage the bids and offers, and sign documents and help with all of that in reverse when you're ready to sell. We turn what can be a multi-week process to buy shares in a single company into a simplified process that gives you exposure to multiple companies
2. Automated, diversified strategies. Compared to manually buying shares of pre-IPO companies, Heron offers ways to get themed access to many companies at once via pre-built strategies, and we will update that list over time automatically.
3. Access to institutional deals. As a qualified purchaser (> $25M in investable assets), Heron Finance provides individual investors exposure to institutional pre-IPO company deals that simply won't show up on the marketplaces, or would come with very high minimums.
4. Investment minimum. At Heron, you gain exposure to multiple private companies for a single $10,000 investment compared to $5,000 to $1 million+ per company when you buy individual pre-IPO company shares on marketplaces.

• Heron (as of Jan 2026) makes investments monthly (because that's what almost all the underlying funds do). This means clients can deposit at any time, and then once per month, we batch together what we have received and invest in the appropriate funds to match client demand.
• In order to simplify all the requirements of the underlying funds, banks, and custodians, your money must land with us by roughly the 15th of each month (give or take a couple days, depending on how the calendar falls. The actual day will be messaged in the app). We do have same-day ACH, but you should target sending at least 1 business day early to be safe.
• Interest for any given month does not hit your account until 2-8 weeks after the end of a given month, depending on your distribution preferences. In rare cases it could be longer.
• We distribute dividends in batches twice / month for whatever we have received since the last distribution. Typically on the 8th and the 21st of each month.

See our detailed timeline here.