Earn passive income from leading private credit funds in one simple account.

8.8% annualized return after fees

Performance
3,000+ loans

Diversification
12 established fund managers

Quality

Automated portfolios with white-glove support.

Take a short quiz and get a private credit portfolio recommendation
Invest and start earning from 12+ funds with 3,000+ loans
Options for monthly income payments or automatically reinvest your earnings
Optional 1:1 support, every step of the way
Product screenshot

Why invest in private credit?

Private credit, which is non-bank lending to private companies, has delivered 11.0% annualized returns over the past 30 years, outperforming stocks at 10.7% with lower volatility.
Historically higher returns than bonds
Typically lower volatility than stocks
Potential for consistent monthly income
Volatility plot

Heron’s diversified private credit strategies.

Historical performance since the inception of each strategy and returns are shown after fees
Conservative
Annualized return 
8.3%
Monthly interest 
0.8%
Strategy focus
Offers greater diversification and lower risk through exposure to lower interest rate loans.
Moderate
Annualized return 
9.5%
Monthly interest 
0.8%
Strategy focus
Balances diversification and increased return potential across loans with varying interest rates.
Aggressive
Annualized return 
11.2%
Monthly interest 
0.9%
Strategy focus
Aims to deliver extra returns through increased exposure to higher interest rate loans.
See the funds in each strategy
Allocation
Coller Private Credit Secondaries
<0.01%
T. Rowe Price OHA Select Private Credit Fund
2.9%
Ares Strategic Income Fund
3.0%
Apollo Debt Solutions BDC
3.2%
Crescent Private Credit Income Corp
4.5%
Golub Capital Private Credit Fund
4.8%

Compare Heron's private credit to other asset classes.

Data reflects performance of private credit funds on Heron after fees
Initial investment
$ 100,000
Annualized return
Private credit funds on Heron
8.8%

High yield bonds (HYG)
5.3%

Real estate (VNQ)
1%

Treasuries (TLT)
-5.1%

Invest with confidence.

SEC Registered
Heron Finance is an SEC-registered investment advisor.
Institutional access
Heron Finance provides individual investors access to institutional pre-IPO stock deals.
Backed by the best
The team behind Heron is backed by leading VCs including Andreessen Horowitz.
As an economist, I value diversification. The returns have been very good and Heron Finance is now part of my long term financial strategy.
Alex Tabarrok
Alex Tabarrok
Chair in Economics, George Mason University
After 20+ years at Google, the consistent income that Heron provides has helped support my transition to teaching, a lifelong passion of mine.
Matt Waddell
Matt Waddell
STEM Educator, founder, ex-Google product leader
Testimonials are based on unique experiences from current clients and are not representative of all client experiences. No cash or non-cash compensation has been provided.

Your questions answered.

1% annual management fee.
+ 5% transaction fee on pre-IPO strategies. All returns are shown with fees already deducted.
Request to sell at any time.
We aim to fill requests within one quarter for funds and as the market allows for pre-IPO companies. View our redemption policy.
$10,000 minimum investment.
At Heron, an initial $10,000 deposit will give you exposure to thousands of private market assets.
Does Heron support tax advantaged accounts like IRAs and 401ks?
How does Heron mitigate risk of loan defaults in private credit strategies?
What happens to my investment in the unlikely event that Heron goes out of business?
Heron is available to US accredited investors. How do I qualify?
What is the advantage of investing in pre-IPO companies through Heron?
How do investing timelines work at Heron Finance?
Can I invest in a pre-IPO company strategy and private market fund strategies in one Heron account?

Learn more

Portfolio diversification beyond stocks and bonds: the value of private credit
With global stock and bond markets facing ongoing uncertainty, investors are looking to other asset classes for income and diversification.
How private credit can help investors weather volatile markets
See how private credit has historically performed during market volatility.
Why private credit covenants matter for investors: a Q&A with FS Investments
In this Q&A with FS Investments, we explore how private credit loan covenants aim to protect investors.

Get your private market portfolio.

9.6% average client return after fees
Up to 10,000+ assets in each portfolio
25+ private market funds and 50+ pre-IPO companies
Customize your portfolio

White-glove support at every step.

Schedule a personalized platform tour
Ask support questions before you invest
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Charts, images, and other visual materials are for illustrative purposes only and should not be considered individualized investment advice. The strategies shown may not be suitable for all investors.

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of interest or appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target return presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

Private equity investments involve a high degree of risk, including the potential loss of the entire investment, illiquidity, long holding periods, limited transparency, and sensitivity to economic and market conditions. Diversification does not ensure a profit or protect against loss, and past performance is not indicative of future results. Comparisons to individual private funds, public markets, institutional portfolios, or other benchmarks are provided for illustrative purposes only. These may not represent a direct comparison, may rely on data reported by third-party managers, and may reflect differing methodologies, time periods, or investment universes. Data from underlying fund managers may be subject to reporting lag, estimation, or revision.

Investing in private, pre-IPO companies involves significant risk and is not suitable for all investors. These investments are generally illiquid, may be difficult to value, may be subject to transfer restrictions, and may result in the loss of some or all of your investment. Any information provided is for informational purposes only and should not be viewed as investment, legal, or tax advice or as a recommendation to buy or sell any security. Past performance, estimated valuations, company growth, or secondary market pricing are not indicative of future results. Pre-IPO companies are privately owned and not all private companies will experience an IPO or other liquidity event.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.