Cover Image

Targeting steady annualized yield of 7% to 12%

Up to 12% annual yield net of fees

Personalize your portfolio

Historical Total Returns

Historical total returns are the combined performance of yield distributions and fund NAV value. The returns shown below are from the Ares Strategic Income Fund (as of September 30, 2024) which Heron’s Personalized Private Credit portfolios provide exposure to the fund’s underlying loans.

Since Fund Inception to Date
12.3%
Last Year (2023)
13.1%
Trailing Twelve Months
11.3%

Projected performance of a $100,000 investment

The projected returns shown use the total return since inception date of the Ares Strategic Income Fund. Past performance does not guarantee future returns.

Personalized Portfolio Sample

Through our fundamental research and advanced technical analysis, we provide diverse exposure to returns from thousands of senior secured loans for consistent income. Below is a sample Personalized Private Credit portfolio based on a moderate risk preference.

Sectors

Information Technology
21%
Consumer Discretionary
18%
Industrials
17%
Health Care
16%
Financials
15%
Consumer Staples
6%
Communication Services
5%
Materials
2%
Energy
1%
Utilities
<1%
Real Estate
<1%

Senority

Senior Secured First Lien
94%
Subordinated
3%
Senior Secured Second Lien
2%
Other
1%

Invest with confidence

<1%
Low Loss Rate
The loans that Heron portfolios have exposure to are from credit funds we carefully select based on their track record. They all have less than a 1% annualized loss rate, and years of experience structuring and managing loans.
SEC Registered
Heron Finance is an SEC-registered investment advisor (RIA), managing money and providing investment advice to U.S. accredited investors.

$100B+

Leading Credit Funds
Heron Finance provides exposure to established funds that manage more than $100 billion in private credit investments. These funds are often only accessible to institutions, but Heron provides access to all accredited investors.
Backed by the best
Andreesen HorowitzKindred VenturesCoinbase VenturesVariantSV AngelAccess Ventures

Your questions, answered

1% annual management fee.
Simple flat rate, no performance fee.
7-12% yield after fees.
Choose your target yield based on your risk tolerance.
$100 minimum investment.
Easy to get started with a small investment.
No lockups. Request redemption at any time.
We aim to fulfill requests within one quarter.
What is Heron Finance?
What are the risks of private credit?
What are the recommended allocations for alternative assets?
What is the lock-up period and liquidity policy?
Where is Heron Financed based?
What investments does Heron Finance offer?
How have these types of loans performed historically?
What are the fees?
What are the criteria for being an accredited investor?
How does Heron Finance use the blockchain?

Get a private credit portfolio built for you.

Customize your portfolio
Flying heron

Disclaimers and footnotes
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of dividend yield or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target yield presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.