Private markets simplified for advisors
Give your accredited clients exposure to thousands of assets from leading private market funds all in one portfolio and one tax document.
Help your clients generate returns from institutional quality funds.
World-class fund managers
Access to world-class fund managers like Ares, Golub, Apollo, and more—with over $1.5 trillion in collective AUM.
Diversified portfolios
Portfolio diversification across 10,000+ assets from all 11 GICS sectors and multiple fund managers.
Strong annual returns
Heron strategies have delivered a 10.2% average client return after fees.
We use a proprietary scoring model to select funds from Ares, Apollo, KKR, and more of the world's highest quality private markets managers.
Experience
Fund managers with 10+ years of track record across multiple market cycles.
Scale
Managers with multi-billion dollars in assets under management.
High-quality yield
Stable distributions from funds with 90%+ first lien senior secured loans.
Appropriate risk
Low non-accruals, leverage and realized losses with a high percent of first-lien loans.
Our scoring model looks for private market funds with:
- Proven performance Audited fund financials
- Experienced managers At least 10-year track record
- Fund scale At least $1B AUM in fund or fund family
- Quality risk management Robust operational infrastructure and risk management framework
Easily manage your clients’ accounts online.
We personalize and manage your clients’ investments, ensuring ongoing portfolio optimization.
We personalize and manage your clients’ investments, ensuring ongoing portfolio optimization.
Personalization
We customize client portfolios on your behalf, targeting specific yields and more based on each client’s personal preferences.
Automated Management
We automatically allocate and rebalance investor portfolios for you, adding new loan exposures, depending on their risk preferences.
Ongoing Optimization
You can update a client's risk preferences to change the portfolio's exposures and target yield.
Our process makes delivering customized portfolios simple for your firm.
Streamlined firm operations
We aggregate exposure to multiple funds for you. You simply access one agreement, one report, and one tax form for every diversified client portfolio.
Request redemption at any time
You can request redemption at any time on behalf of your clients. We aim to fulfill requests within one quarter, subject to available liquidity.
$5,000 minimum investment
Take advantage of low minimums, even for loans from private funds, making exposure to private markets simple and accessible.
Personalized for each client's needs
Customize your client portfolios to target specific yields, sectors, and more.
Simple monthly RIA fee structure
A simple annual management fee charged monthly. Fees are automatically deducted from monthly interest received and you have the option to deduct an RIA fee.
Invest with confidence.
See how you can simplify private market exposure for your clients.
Charts, images, and other visual materials are for illustrative purposes only and should not be considered individualized investment advice. The strategies shown may not be suitable for all investors.
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).
Any financial forecasts or financial returns, whether in the form of interest or appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.
Any investment target return presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.
Private equity investments involve a high degree of risk, including the potential loss of the entire investment, illiquidity, long holding periods, limited transparency, and sensitivity to economic and market conditions. Diversification does not ensure a profit or protect against loss, and past performance is not indicative of future results. Comparisons to individual private funds, public markets, institutional portfolios, or other benchmarks are provided for illustrative purposes only. These may not represent a direct comparison, may rely on data reported by third-party managers, and may reflect differing methodologies, time periods, or investment universes. Data from underlying fund managers may be subject to reporting lag, estimation, or revision.
No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.