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Private Credit Simplified for Advisors

Give your accredited clients exposure to over 3000 loans from leading private credit funds all in one portfolio and one tax document.

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Generate yield for your clients from institutional quality loans.

World-class fund managers

Access to world-class fund managers like Ares, Golub, Apollo, and more—with over $1 trillion in collective AUM.

Diversified portfolios

Portfolio diversification across 3000+ loans from all 11 GICS sectors and multiple credit managers.

Targeting 7.5-12.5% annual returns

Annualized total return targets of 7.5% to 12.5% net of fees based on your client's risk profile.

We use a proprietary scoring model to select funds from Ares, Apollo, KKR, and more of the world’s highest quality private credit managers.

Experience

Fund managers with 10+ years of track record across multiple market cycles.

Scale

Managers with multi-billion dollars in assets under management.

High-quality yield

Stable distributions from funds with 90%+ first lien senior secured loans.

Appropriate risk

Low non-accruals, leverage and realized losses with a high percent of first-lien loans.

Our scoring model looks for credit funds with:

Proven performance Audited fund financials
Experienced managers At least 10-year track record
Consistent yield At least 8% net interest rate, over life of fund
Low losses No more than 1% annualized loss rate, over life of fund
Fund scale At least $1B AUM in fund or fund family
Quality risk management Robust operational infrastructure and risk management framework

Easily manage your clients' accounts online.

See all client accounts in one dashboard

Track client onboarding and performance

Access tax docs and download reports

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We personalize and manage your clients’ investments, ensuring ongoing portfolio optimization.

Personalization

We customize client portfolios on your behalf, targeting specific yields and more based on each client’s personal preferences.

Automated Management

We automatically allocate and rebalance investor portfolios for you, adding new loan exposures, depending on their risk preferences.

Ongoing Optimization

You can update a client’s risk preferences to change the portfolio’s exposures and target yield.

Our process makes delivering customized portfolios simple for your firm.

Streamlined firm operations

We aggregate exposure to multiple funds for you. You simply access one agreement, one report, and one tax form for every diversified client portfolio.

Request redemption at any time

You can request redemption at any time on behalf of your clients. We aim to fulfill requests within one quarter, subject to available liquidity.

$5,000 minimum investment

Take advantage of low minimums, even for loans from private funds, making exposure to private credit simple and accessible.

Personalized for each client’s needs

Customize your client portfolios to target specific yields, sectors, and more.

Simple monthly RIA fee structure

A simple annual management fee charged monthly. Fees are automatically deducted from monthly interest received and you have the option to deduct an RIA fee.

Invest with confidence.

SEC

Registered

Heron Finance is an SEC-registered investment advisor.

$1 trillion

Aggregate manager AUM

Exposure to managers that oversee over half of the private credit market.

<0.5%

Low realized loss rates

Highest quality funds chosen for their industry-leading low loss rates.

21 years

Avg manager track record

Private credit managers with experience navigating market cycles.

SEC

Registered

Heron Finance is an SEC-registered investment advisor.

$1 trillion

Aggregate manager AUM

Exposure to managers that oversee over half of the private credit market.

<0.5%

Low realized loss rates

Highest quality funds chosen for their industry-leading low loss rates.

21 years

Avg manager track record

Private credit managers with experience navigating market cycles.

As seen on:

Your questions answered.

See our help center

$5000 minimum investment.

Get exposure to 12 funds in a single portfolio with only a $5000 initial deposit.

1% annual management fee.

Simple flat rate, already deducted from your projected returns.

Request to sell at any time.

We aim to fulfill requests within one quarter. View the full redemption policy.

We support tax advantaged accounts like IRAs and 401ks.

Heron has partnered with AltoIRA to make this very easy. If you have an existing IRA or 401(k) account, you can transfer funds for free, or you can deposit cash through Alto. For more information, see our help center article here.

With Heron, defaults are rare, most of our loans are first in line for repayment, and with this level of diversification, impact would be minimal.

When you open a private credit portfolio with Heron, you gain exposure to multiple high-quality funds with over 3000 loans. These loans are 95% or more first lien. First lien debt holders are paid back before all other debt holders making the chance of a loss very low. And if one loan does have a loss, your Heron portfolio has over 3000 more loans, providing protection from a high level of diversification. Read our article to learn more about our approach to risk mitigation.

In the unlikely event that Heron goes out of business, your money is safe.

To start, we don't plan to go out of business! We are backed by large institutional investors, generating revenue, and maintaining an ample runway. As any business should, we maintain a continuity plan.

In the highly unlikely event that we did wind down the business, your money is still safe. At a high level, here's what you need to know and how it would wind down:

All LP shares of funds are held in a separate, bankruptcy-remote legal entity from the one that we use to run our day-to-day operations. Second, Heron Finance works with a qualified custodian, Inspira, that custodies said LP shares.
In the event that Heron Finance's operating entity were to shut down, we would submit redemption requests to all of the funds.
Then that separate holding entity and Inspira would work to identify a backup service provider that could manage the redemptions and work to facilitate the return of your capital.

Heron is available to US accredited investors. See what is required to qualify.

Anyone automatically qualifies as an “accredited investor” if they meet just one of the following criteria:

Income: Individual income of $200,000, or joint (with a spouse or partner) income of $300,000 for the two prior years, with the same anticipated in the current year
Net Worth: Individual or combined (with a spouse or partner) net worth of $1 million or greater, excluding your primary residence
Exam: A Series 7, 65, or 82 in good standing

You can verify your status as an accredited investor as a part of our sign-up process. The documents you need will depend on the method of verification. You only need to verify via one of the following:

Income verification: Connect your payroll provider, or upload W-2s, K-1s, 1099s, paystubs, or tax returns to verify your income
Net worth verification: Bank statements, brokerage statements, securities holdings statements, certificates of deposit, tax assessments, or appraisal reports (Note: when you use the net worth verification, we pull a “soft” credit report that will not impact your credit score.)
3rd party letter: A letter from an attorney or accountant testifying that you are accredited

To learn more about how to become accredited, see our article: 4 Easy Steps to Becoming an Accredited Investor.

Returns represent overall performance, including interest and net changes in principal (accounting for any appreciation/depreciation).

Interest typically represents the primary source. When a fund appreciates or depreciates, it reflects the changing market value of the fund's underlying assets. Month over month fluctuations are normal. This does not affect interest payments. Fund appreciation/depreciation is expected and is factored into all estimated returns.

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See how you can simplify private credit at your firm.

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All trademarks and service marks are the property of their respective owners. The views expressed are those of the authors and do not necessarily reflect those of Heron Finance, which makes no guarantee as to the accuracy or completeness of any statements or data. Heron Finance and the third parties mentioned are unaffiliated and assumes no responsibility for content on any unaffiliated third-party websites linked herein.

Charts, images, and other visual materials are for illustrative purposes only and should not be considered individualized investment advice. The strategies shown may not be suitable for all investors.

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of interest or appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target return presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.