Earn passive income from leading private credit funds.

Get one simple account with exposure to 12+ fund managers and 3,000+ loans.

Why private credit?

Private credit, which is non-bank lending to private companies, has delivered 11.0% annualized returns over the past 30 years, outperforming stocks at 10.7% with lower volatility.
Historically higher returns than bonds
Typically lower volatility than stocks
Potential for consistent monthly income
Volatility plot

Heron’s diversified private credit strategies.

Conservative
Historical return after fees 
8.3%
Average monthly interest 
9.5%
Strategy focus
Offers greater diversification and lower risk through exposure to lower interest rate loans.
Moderate
Historical return after fees 
9.5%
Average monthly interest 
9.7%
Strategy focus
Balances diversification and increased return potential across loans with varying interest rates.
Aggressive
Historical return after fees 
11.2%
Average monthly interest 
10.9%
Strategy focus
Aims to deliver extra returns through increased exposure to higher interest rate loans.
See the funds in each strategy
Allocation
KKR FS Income Trust
14.3%
Stellus Private Credit BDC
13.7%
PGIM Private Credit Fund
10.5%
Apollo Debt Solutions BDC
8.7%
T. Rowe Price OHA Select Private Credit Fund
8.4%
Ares Strategic Income Fund
7.4%

Historical performance of funds on Heron.

Initial investment
$ 100,000
Cumulative return
Private credit funds on Heron
35.2%

High yield bonds (HYG)
22.9%

Treasuries (TLT)
-16.5%

Real estate (VNQ)
6.4%

Invest with confidence.

SEC
Registered
Heron Finance is an SEC-registered investment advisor.
$1.5 trillion
Aggregate manager AUM
Exposure to managers that oversee some of the world's largest private market funds.
<0.5%
Low realized loss rates
Highest quality funds chosen for their industry-leading low loss rates.
20+ years
Avg manager track record
Private market managers with experience navigating market cycles.

Your questions answered.

$5000 minimum investment.
Significantly lower than any of the underlying funds.
1% annual management fee.
Simple flat rate, already deducted in returns shown.
Request to sell at any time.
We aim to fulfill requests within one quarter. View the full redemption policy.
We support tax advantaged accounts like IRAs and 401ks.
In Heron's private credit strategies, there are thousands of loans, loan defaults are rare, and most of our loans are first in line for repayment.
In the unlikely event that Heron goes out of business, your money is safe.
Heron is available to US accredited investors. See what is required to qualify.
Returns represent overall performance, including interest and net changes in principal (accounting for any appreciation/depreciation).

Learn more

Portfolio diversification beyond stocks and bonds: the value of private credit
With global stock and bond markets facing ongoing uncertainty, investors are looking to other asset classes for income and diversification.
How private credit can help investors weather volatile markets
See how private credit has historically performed during market volatility.
Why private credit covenants matter for investors: a Q&A with FS Investments
In this Q&A with FS Investments, we explore how private credit loan covenants aim to protect investors.

Get your private market portfolio recommendation.

10.2% average client return after fees
Up to 10,000+ assets in each portfolio
16+ highly ranked private market funds
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White-glove support at every step.

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Understand the data and past performance
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Charts, images, and other visual materials are for illustrative purposes only and should not be considered individualized investment advice. The strategies shown may not be suitable for all investors.

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of interest or appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target return presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

Private equity investments involve a high degree of risk, including the potential loss of the entire investment, illiquidity, long holding periods, limited transparency, and sensitivity to economic and market conditions. Diversification does not ensure a profit or protect against loss, and past performance is not indicative of future results. Comparisons to individual private funds, public markets, institutional portfolios, or other benchmarks are provided for illustrative purposes only. These may not represent a direct comparison, may rely on data reported by third-party managers, and may reflect differing methodologies, time periods, or investment universes. Data from underlying fund managers may be subject to reporting lag, estimation, or revision.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.